Identity Earth

My capstone project, Identity Earth, is a system of brand identities and guidelines for several planets and moons in our solar system. The final project included a brand book as well as three travel posters. I chose to take a more science fiction approach to the stories behind each identity, creating a hypothetical reality in which societies existed on each of the worlds.

Identity Earth Brand Book:

Aluminum binder, page size 8.5x11, project emblem spray painted on cover

Storyboard illustrations:

Found in the books preface, these tell my science fiction story of humans colonizing the solar system.

Logo Artwork & Sketches:

Logo of the United Nations of Earth

Typography Guidelines:

The chosen typeface of the UNE, Industry, shown in several uses

Artwork Guidelines & Travel Posters:

Posters printed at A2 size

Flags of the Solar System – listed by line, from top left to bottom right:

United Nations of Earth, Martian Colonial Alliance, Lunar Industry Federation, Celestial Commonwealth of Venus

Business Card & Stationery Applications

Additional Logo Sketches:

Logo for the Deep Space Research Collective

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